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Tracy Sherk

Director of Strategic Marketing and Communications

In the dynamic world of industrial automation, marketing is the bridge that connects innovation with impact. Meet Tracy, our customer-centric marketing and communications leader who leads a dedicated team with expertise spanning Automation and Critical Handling Solutions. With two decades of automation experience across a spectrum of leadership roles- from design engineering and application engineering to technical sales, product management, and marketing- Tracy brings a unique blend of technical acumen and strategic marketing expertise. Her hallmark is adaptability to evolving market trends and an unwavering commitment to delivering value and exceptional customer experiences. Armed with a bachelors degree in physics from the University of Wisconsin- River Falls and an MBA from the Carlson School of Management, she has steered numerous companies through the ever-evolving landscape of marketing and communications.